About Westward Willow

Westward Willow was born in the slow hum of small towns — between rusted rodeo gates and backroad bars. Each piece is embroidered by hand, stitched with smoke, sweat, and softness.

This brand isn’t about cliché country fashion. It’s not sunflowers, or monograms. Westward Willow is for the ones who grew up on gravel roads and gas station coffee, but never quite fit the mold. It's for the girls who feel more at home in a bar booth than a boutique. Who light cigarettes with chipped nails and cry to Ethel Cain in the dark. Who know that camo and lace can coexist.

Our designs are rooted in the Midwest, but with a modern, untamed twist — think horses and motel signs, snakes in the grass, soft cotton and louder thoughts. We take the grit of rural life and turn it into wearable art.

Everything is made in-house, by hand — slow fashion with real stories behind it. You won’t find these pieces anywhere else, and that’s the point.